Altenar has formed a strategic partnership with Greentube, the Digital Gaming and Entertainment Division of NOVOMATIC. As a result, both companies will strengthen their presence across regulated European markets.
Under the agreement, Greentube will integrate Altenar’s sportsbook technology to enhance its sports betting offering with a scalable and feature-rich solution. As a result, Greentube will improve player engagement and operational performance.
Enhanced Sports Betting Experience
Altenar’s sportsbook platform provides comprehensive pre-match and live betting coverage, advanced risk management tools, personalized promotions, and flexible customization options. These options are made for regulated markets.
The partnership combines Greentube’s extensive digital gaming expertise with Altenar’s sportsbook capabilities. As a result, it creates new growth opportunities while delivering a seamless betting experience for players.
Focus on Regulated Markets
Charlie Williams, Commercial Director at Altenar, said the partnership reflects the company’s commitment to delivering flexible and localized sportsbook solutions.
“We are delighted to partner with Greentube, a company that has built an outstanding reputation for innovation and quality across the global gaming industry,” Williams said.
He added that Altenar’s platform helps operators remain competitive in demanding regulated markets such as Spain and the UK.
Supporting Long-Term Growth
Ronald van den Brink, Chief Commercial Officer at Greentube, said sports betting has become an increasingly important part of the entertainment experience. This experience is now expected by players.
“Partnering with Altenar reflects our commitment to evolving our product suite in line with the demands of regulated markets,” he said.
Van den Brink noted that combining Altenar’s sportsbook technology with Greentube’s content portfolio and platform infrastructure positions the company for continued growth. Moreover, this is important in highly competitive markets.
The collaboration will create additional opportunities for both companies while delivering enhanced value for operators and players alike.
