ArenaPlus, a Philippines-licensed sportsbook operated by DigiPlus Interactive Corp, has announced a “multiyear collaboration” with the NBA, becoming the league’s first official betting partner in the Philippines.
The partnership marks a major expansion of the NBA’s regulated betting and fan engagement strategy in the region, with ArenaPlus set to integrate NBA branding across its platforms and participate in local activations and digital campaigns.
Expanded Fan Engagement and Local Campaigns
As part of the agreement, ArenaPlus will:
- Feature NBA marks across its online sportsbook platforms
- Launch local marketing activations in the Philippines
- Be promoted across NBA Philippines’ digital and social channels
- Develop NBA-themed free-to-play games and promotions
The companies also highlighted plans to offer fan engagement initiatives, including prediction-style games and promotional giveaways tied to NBA content.
Focus on Responsible Gaming
Both parties said the collaboration will include a focus on responsible gambling practices and maintaining the integrity of NBA competitions. The initiative aims to balance growing fan engagement with safeguards around betting activity.
Strengthening NBA’s Global Betting Partnerships
The NBA noted its global reach spans more than 200 countries and territories, with a massive digital audience across social platforms. The partnership with ArenaPlus adds to its broader international strategy to formalize relationships with licensed operators in regulated markets.
ArenaPlus said the deal represents a “significant milestone,” strengthening its position in the Philippines’ rapidly growing sports betting and entertainment sector.
