Bet365 marked the first anniversary of its global partnership with the UEFA Champions League during finals weekend in Munich, hosting a series of fan events and activations.
At the heart of the celebrations was the Big Ticket Giveaway Game, featured both online and on-site in London and Munich. Ahead of the showdown between Inter Milan and Paris Saint-Germain, fans joined a live odds-based prediction challenge. Eight lucky winners scored tickets to the next day’s Champions League final.
Former UEFA Champion Júlio César took part in the event, assisting fans on stage, chatting with the media, and taking time to meet attendees.
“Wow, what an incredible event from bet365,” he said. “Giving fans a chance to attend the biggest match in club football made me so happy.”
Reflecting on the campaign, Ben Reeves, bet365’s Global Deputy Head, shared:
“As the season reached its dramatic finale, we wanted to celebrate in Munich—where fans were already gathering for the final. After giving away more than 2,600 tickets this season, it felt right to finish with one last unforgettable experience and show why it’s Never Ordinary at bet365.”
Bet365 recently entered the US market with launches in Tennessee and Illinois.
Among the winners was Rodrygo, a Brazilian fan living in Munich.
“I was so happy to win! I saw the ad in the city that morning, queued up, and somehow guessed all four answers. Júlio César definitely helped!”
By blending live fan interaction with prize giveaways, bet365 capped off its debut Champions League season in spectacular fashion.
