The Zambian Premier League (ZPL) has confirmed the end of its K10 million sponsorship agreement with Betway Zambia, citing financial strain caused by the government’s newly introduced 10% excise duty on betting companies.
The partnership, launched in 2023, was instrumental in supporting coaching programs, club development, and fan engagement initiatives across the league.
In a statement issued on October 22, Christina Zulu, Head of Communications for the ZPL, said Betway’s withdrawal was driven by “financial pressures” stemming from the new tax measure, which the operator had unsuccessfully challenged in court. Betway has since suspended its operations in Zambia.
Zulu acknowledged Betway’s contributions, noting that the ZPL “remains committed to securing new strategic partners to sustain the continued development of Zambian football.”
League Seeks New Revenue Streams
Following the termination, the ZPL has begun exploring alternative funding options to maintain its momentum. Talks are reportedly underway with potential local and international sponsors to replace Betway’s support.
The league is also assessing new revenue channels, including the expansion of broadcast rights, merchandise sales, and digital marketing collaborations aimed at increasing visibility and engagement.
Challenging Period for Zambian Football
The end of Betway’s sponsorship coincides with a broader funding crisis in Zambian football. Earlier this year, the government suspended its financial assistance to the Football Association of Zambia (FAZ) due to governance and performance concerns.
With state support halted, the FAZ now relies heavily on FIFA grants and private sector partnerships to maintain its operations.
Sports analysts warn that these developments could stall progress in player development and club growth.
“This partnership helped clubs stabilize financially and improved the visibility of the ZPL,” said sports analyst Chanda Mwape. “Losing it now means the league must quickly rethink its commercial strategy. The new betting tax is clearly having ripple effects beyond gambling—it’s affecting football directly.”
Daniel Banda, General Secretary of Green Buffaloes FC, echoed the sentiment, urging clubs to adapt to a more sustainable model:
“Many clubs have relied on central sponsorship and donor support for years. We need to start developing business models around ticket sales, merchandise, and community partnerships to stay competitive.”
