HomeNewsCompany informationBlueprint Gaming Expands bet365 Partnership With New Promotion

Blueprint Gaming Expands bet365 Partnership With New Promotion

Blueprint Gaming has strengthened its long-standing partnership with bet365 through a new open account promotion featuring several of the supplier’s most popular slot titles.

The campaign gives eligible new bet365 customers access to free spins on a selection of Blueprint Gaming’s best-performing games, highlighting the continued collaboration between the two companies.

The offer includes free spins on four well-known Blueprint Gaming releases:

  • Fishin’ Frenzy: Lure Em’ In
  • Fishin’ Frenzy: Big Catch Gold Spins
  • Triple Action Cash Strike
  • King Kong Splash

The promotion showcases some of the supplier’s strongest-performing franchises, many of which have maintained popularity across regulated markets for several years.

According to Blueprint Gaming, the selected titles were chosen based on their player appeal, engagement levels, and commercial performance.

Fishin’ Frenzy Continues Strong Performance

The Fishin’ Frenzy franchise remains one of Blueprint Gaming’s most successful product lines.

The supplier currently has multiple Fishin’ Frenzy titles ranked among its top-performing games, while the latest release, Fishin’ Frenzy: Lure Em’ In, reportedly achieved a record-breaking launch weekend following its debut in April 2026.

The series has become one of the company’s most recognizable brands, helping drive player acquisition and retention across operator networks.

Established Brands Drive Engagement

In addition to Fishin’ Frenzy, the promotion features content from Blueprint Gaming’s Cash Strike series and the long-running King Kong franchise.

The Cash Strike family continues to generate strong revenue performance for the supplier, while King Kong remains one of its most established and recognizable branded properties.

By combining several proven titles within a single campaign, bet365 aims to provide new customers with immediate access to some of the supplier’s most popular gaming experiences.

Long-Term Partnership Continues to Grow

According to Jo Purvis, the latest promotion reflects the close working relationship developed between Blueprint Gaming and bet365 over several years.

She highlighted the selected games’ strong track records in player retention, revenue generation, and brand recognition, describing the campaign as another example of successful collaboration between the two companies.

Paul Cumbo added that Blueprint Gaming’s content continues to perform strongly with bet365 players. He said the promotion demonstrates both companies’ commitment to delivering engaging gaming experiences while building on a successful long-term partnership.

The new campaign further reinforces Blueprint Gaming’s position within bet365’s casino offering and highlights the ongoing demand for established slot franchises among online casino players.

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