ENJOY has secured its first Italian operator partnership through a new agreement with BetFlag, one of Italy’s leading operators and part of the Lottomatica Group. This marks a key milestone in the developer’s regulated market expansion strategy.
First Italian Operator Deal After Certification
The partnership follows ENJOY’s recent Italian market certification and strengthens its position in one of Europe’s most competitive regulated iGaming jurisdictions. With BetFlag’s established local presence, ENJOY gains a strong distribution platform. As a result, it can introduce its content to Italian players and accelerate growth in the market.
Slots and Live Experiences Added to BetFlag Portfolio
Under the agreement, BetFlag will integrate a curated selection of ENJOY’s top-performing titles and live entertainment experiences. These include HotFire Diamonds XXL and Energy Roulette Hold & Win. This brings ENJOY’s premium production quality and engaging mechanics to BetFlag’s casino offering.
Executive Commentary
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said the deal represents an important milestone. He also highlighted BetFlag’s strong reputation and knowledge of Italian player preferences as key factors behind the partnership.
Laviero Saganeiti, Casino Project Manager at BetFlag, added that ENJOY’s portfolio stands out for its creative mechanics and production value. This makes it a strong addition to BetFlag’s digital casino lineup while supporting the operator’s focus on diversifying entertainment through innovative suppliers.
