Live casino provider Ezugi, now part of Evolution, has partnered with bet365 to bring its portfolio to players in Ontario, New Jersey, and the UK. The partnership will allow bet365 users to access Ezugi’s live casino products directly through the operator’s platform.
Launch Set for Late 2025
The collaboration is scheduled to go live before the end of 2025. Once active, players will enjoy popular titles such as EZ Baccarat, Revolution Roulette, Ultimate Roulette, and Lucky 7. This marks a significant step in expanding Ezugi’s footprint in key regulated markets.
Ezugi’s Growth Under Evolution
Founded in 2012 and acquired by Evolution in 2018, Ezugi has steadily grown its portfolio. They offer localized content from their 12 studios worldwide. This acquisition has allowed the company to integrate into one of the most established live casino ecosystems in the industry.
Strategic Partnership Comments
James Robert Smith, Commercial Strategy Manager at Ezugi, said:
“We are extremely proud and delighted to partner with an operator of bet365’s magnitude to bring our unique selection of live casino titles to their players. Ezugi’s mission is to deliver fresh, engaging, and entertaining experiences. We believe bet365’s players will truly enjoy the exciting twists we bring to classic table games.”
A bet365 spokesperson added:
“At bet365, we are constantly looking for ways to enhance our players’ experience. Partnering with Ezugi allows us to add innovative and distinctive live casino games to our offering in two key markets. We’re confident our players will love the variety, excitement, and immersive gameplay these titles provide.”
Looking Ahead
Live casino is increasingly popular, particularly due to its social and interactive appeal. For Ezugi, this partnership is part of a broader strategy to grow alongside tier-one operators in Europe and North America. Smith emphasized:
“This partnership aligns perfectly with our strategy to expand alongside tier-one operators in key regulated markets across Europe and North America.”
The company recently appointed Gilad Ben-Ami as CEO. He served as COO for nearly a decade, signaling continuity and further ambition for expansion.
