GambleAware has released its latest Annual Treatment and Support Survey, showing a sharp rise in people seeking help. The report reveals that 30% of adults at risk from gambling now request treatment, support, or advice, compared to just 17% in 2020.
The charity warns that this rise signals a growing problem with gambling harm. In addition, the survey shows that 4.3 million adults now suffer harm from another person’s gambling, up from 6% in 2020 to 8% in 2024. It also estimates that around 2 million children live in homes where an adult struggles with problem gambling.
Prize draws linked to gambling risks
The survey also links prize draws to gambling harms. More than one in four people who take part in prize draws face some level of risk, and 11% qualify as problem gamblers.
Public backs stronger advertising rules
Meanwhile, public attitudes favor stronger advertising controls. About 91% of respondents support a ban on gambling ads in TV and video games, while 90% back a ban on ads across social media platforms.
Industry response and future transition
Zoë Osmond OBE, GambleAware CEO, said: “Gambling can be highly addictive, with devastating impacts on people’s lives, relationships and financial stability. While it is encouraging that more people have sought help, this rise may also point to a growing public health crisis.”
Kate Gosschalk, YouGov Associate Director, added: “We are pleased to share the findings from the latest annual Treatment and Support Survey, a large study of around 18,000 people alongside in-depth interviews.”
The growing demand for support comes as GambleAware prepares to close by March 2026. The charity will transfer responsibilities to a new government-led system that will fund and commission gambling support.
