Google is integrating prediction market data into Google Finance, marking a major step toward merging decentralized forecasting with traditional finance.
The company announced on Thursday that it will include real-time market forecasting data from Kalshi and Polymarket as part of its AI-powered Google Finance upgrade. Alongside this, Google introduced a Deep Search enhancement and new tools to track corporate earnings. Additionally, there is expanded availability in India.
According to Google’s blog, “The new, AI-powered Google Finance is built to help you make sense of the financial world.”
Prediction Markets Enter the Mainstream
Through this integration, users will be able to ask questions about future market events and leverage the wisdom of crowds. The rollout will take place over the next few weeks.
Google’s move highlights the growing acceptance of prediction markets within both finance and technology sectors. Platforms like Kalshi and Polymarket are increasingly viewed as innovative tools for understanding sentiment around future events.
Major Funding and Industry Partnerships
Polymarket recently raised $2 billion from Intercontinental Exchange, the parent of the New York Stock Exchange. This funding valued it at $9 billion. Similarly, Kalshi secured $300 million from Sequoia, Andreessen Horowitz, and Coinbase Ventures, bringing its valuation to $5 billion.
Furthermore, the National Hockey League (NHL) recently partnered with both Kalshi and Polymarket — becoming the first professional sports league to do so.
“Teaming up with the NHL is an important milestone for Kalshi and the industry at large,” said Kalshi CEO Tarek Mansour. “It should be clear now — prediction markets are here to stay.”
Regulatory Challenges Ahead
Despite their rapid growth, prediction markets still face regulatory hurdles in the United States. While Kalshi and Polymarket are supervised by the Commodity Futures Trading Commission (CFTC) as event futures exchanges, traditional sportsbooks operate under state-level gaming laws.
This difference has created friction, especially as prediction markets expand into sports outcomes. Several state regulators — including those in Maryland, Massachusetts, Nevada, New Jersey, New York, and Ohio — have filed or are considering lawsuits. They are questioning whether sports event contracts violate local sports betting laws.
Moreover, regulators have warned sportsbooks that their licenses could be at risk. This risk arises if they offer sports event contracts alongside standard betting products.
