Ireland has taken a major step in rolling out its new gambling framework after the government approved expanded powers for the Gambling Regulatory Authority of Ireland (GRAI). The move allows the regulator to begin issuing betting licences and preparing enforcement mechanisms under the Gambling Regulation Act 2024, marking the transition from legislative reform to full operational delivery.
Licensing Framework Becomes Active
The GRAI has received formal approval to start processing betting licence applications following an order signed by the Minister for Justice, Home Affairs and Migration. The order activates key provisions of the Gambling Regulation Act 2024, which replaced Ireland’s long-standing gambling legislation and formally established the regulator.
While the act was adopted in October 2024, the authority became operational in March 2025. From 5 February, the GRAI can now accept applications for both remote and land-based betting licences, opening the first stage of a unified national licensing system. The move also creates a clear legal pathway for new market entrants to seek authorisation in Ireland.
Three Core Licence Categories Introduced
Under the new framework, operators will be able to apply for three main licence types:
- Business-to-consumer (B2C) licences for in-person betting, remote betting, and remote betting intermediaries
- Business-to-business (B2B) licences for suppliers of gambling products and related services
- Charitable and philanthropic gambling licences for activities such as event-based pool betting and lotteries
In-person permits will cover wagering at physical premises, while remote licences will apply to online betting, including pool betting. Remote intermediary licences will allow peer-to-peer betting through digital platforms.
Enforcement Powers and Consumer Safeguards
Alongside licensing, the GRAI will oversee enforcement of new consumer protection measures. These include a ban on credit card gambling, mandatory spending limit tools, and the removal of ATM machines from gambling venues. The act also prohibits inducements such as VIP schemes, free bets, free credit, and complimentary hospitality.
A national self-exclusion register will allow individuals to block themselves from all licensed operators through a single system.
Advertising Controls and Compliance Oversight
The regulator will also enforce new advertising restrictions. Gambling marketing will require adult opt-in, while television and radio advertising will be banned between 5.30am and 9pm. These measures aim to limit exposure, particularly among younger audiences.
With expanded investigative and enforcement powers, the GRAI is now positioned to actively supervise compliance, take action against breaches, and pursue unlicensed operators — signaling a more robust and modern gambling regulatory regime in Ireland.
