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Peter & Sons Expands Reach With Novibet Deal

Peter & Sons has expanded its international distribution network through a new partnership with Novibet, bringing the studio’s slot portfolio to players across selected markets. The agreement supports Peter & Sons’ continued expansion across regulated iGaming territories while adding new content to Novibet’s casino offering.

Peter & Sons Games Join Novibet

Under the partnership, selected Peter & Sons titles will be integrated into Novibet’s casino portfolio. Known for its art-driven slot games, distinctive characters and storytelling-focused themes, the studio combines original visual design with familiar mechanics and engaging gameplay.

The collaboration gives Novibet players access to a broader selection of differentiated casino content while providing Peter & Sons with another distribution channel for reaching international audiences.

Novibet Strengthens Global Casino Offering

Founded in 2010, Novibet has developed an international presence through its proprietary technology, localised market strategy and focus on innovation. The operator has more than 1,400 employees worldwide, with key hubs in Greece, Malta, Brazil and Mexico.

Its casino platform offers thousands of games from multiple providers, complemented by a sportsbook covering various sports and live events. Adding Peter & Sons’ portfolio further diversifies its casino content across selected markets.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said the partnership provides a valuable route to new audiences and supports the studio’s expansion across regulated markets.

Fotini Matthaiou, Executive Director of Casino at Novibet, highlighted Peter & Sons’ distinctive art direction and storytelling as a strong addition to its international casino portfolio.

The agreement marks another step in Peter & Sons’ global expansion strategy, while giving Novibet additional original content for its growing player base.

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