Pragmatic Play has expanded its partnership with Cactus Gaming by launching its Smart Studio solution across the operator’s brands. The rollout enables fully customised live casino environments while strengthening the delivery of localised gaming content.
Enhancing Live Casino Customisation
Smart Studio is designed to give operators greater control over their live casino offering. Through advanced technology, the solution allows full customisation of branding, user interface, and game environments. This helps operators create tailored and immersive player experiences.
With this integration, Cactus Gaming can now offer a range of localised live dealer games, including blackjack, roulette, and baccarat. As a result, this provides players with a more personalised and engaging experience.
Expanding Presence in Brazil
The agreement marks a further step in Pragmatic Play’s expansion within Brazil’s regulated iGaming market. As one of the fastest-growing regions globally, Brazil continues to see rising demand for high-quality, localised casino content.
By introducing Smart Studio, Cactus Gaming is better positioned to differentiate its offering. It can also strengthen its market presence in an increasingly competitive landscape.
Strengthening Strategic Partnership
The launch also reflects the growing collaboration between the two companies. Pragmatic Play’s Smart Studio has gained strong adoption across Latin America, driven by its flexibility and ability to deliver bespoke gaming environments.
Both parties highlighted how the solution supports long-term growth. With enhanced customisation and a broader live casino portfolio, the partnership will further elevate player engagement and boost commercial performance.
Outlook
As competition intensifies across regulated markets, solutions like Smart Studio are becoming essential tools for operators seeking to stand out. The integration with Cactus Gaming underscores Pragmatic Play’s ongoing strategy. This strategy is to deliver scalable, customisable, and market-specific solutions to its global partners.
