SOFTSWISS has signed more than 50 projects for its Prediction Markets platform within three months of its launch, highlighting growing operator interest in the emerging betting category.
Launched in April 2026, the B2B fixed-odds platform enables operators to offer wagering on real-world events across politics, economics, technology, sports, and culture under their existing licenses. Two projects are already live outside the SOFTSWISS Sportsbook ecosystem.
Fast Integration for Operators
The platform is designed for regulated iGaming operators and does not require a dedicated trading team. Existing SOFTSWISS Sportsbook partners can integrate the product within two to three days, while new operators can go live in approximately three weeks.
Head of Operations Alexander Kamenetskyi said operators increasingly view prediction markets as a customer acquisition and retention tool, helping attract new audiences while encouraging existing players to return through event-based wagering opportunities.
Supporting Industry Adoption
To help operators evaluate the category, SOFTSWISS recently hosted a LinkedIn Live discussion covering regulatory considerations, fixed-odds versus peer-to-peer models, and how prediction markets complement traditional sportsbook and casino products.
The company also published its report, Prediction Markets: From Trading to Betting, examining the sector’s global development, regulatory landscape, and market trends.
SOFTSWISS will showcase the platform at iGB L!VE 2026, where its commercial, product, and partnership teams will meet with operators to discuss opportunities in regulated prediction markets.
