Sportradar has extended its partnership with Euroleague Basketball. The company secured exclusive global distribution rights for official data and audiovisual (AV) betting content through 2031. The renewed agreement begins with the 2026–27 season. It covers more than 650 games annually across the EuroLeague and BKT EuroCup.
Expanding Official Basketball Data Rights
The agreement strengthens Sportradar’s position in the global basketball market and adds to its portfolio of major competitions. These include the NBA, WNBA, China’s CBA, Australia’s NBL and Spain’s ACB.
Through its global distribution network and advanced technology, Sportradar will continue integrating Euroleague Basketball’s official data into betting and fan engagement products. Moreover, the partnership is expected to support the expansion of microbetting and player markets. This gives operators and fans access to more detailed basketball content.
Supporting Integrity and Fan Engagement
Beyond data distribution, Sportradar will continue providing integrity services to Euroleague Basketball. These include bet monitoring through its Universal Fraud Detection System AI. They also include education programmes for players and administrators focused on preventing match-fixing.
Euroleague Basketball CEO Chus Bueno described the extension as a long-term strategic partnership focused on innovation, technology and the development of basketball properties worldwide.
For Sportradar, the renewed agreement creates further opportunities to commercialise official basketball rights. It also offers the chance to develop new solutions designed to enhance the fan experience. The company said these innovations will be introduced throughout the partnership.
With exclusive rights secured for another five years, Sportradar is set to play a continued role in expanding Euroleague Basketball’s global reach. It will also help operators deliver richer betting and fan engagement experiences.
