Super Technologies has strengthened its long-standing partnership with Sportradar in a new agreement. This agreement is designed to accelerate the company’s global expansion strategy and enhance its sports betting and iGaming offerings.
The deal enables Super Technologies, which operates the international betting brand Superbet, to access Sportradar’s full suite of betting technology, data solutions, and engagement tools. This access will be available across key regulated markets.
Access to Sportradar’s Full Betting Technology Portfolio
Under the agreement, Super Technologies will integrate a wide range of products from Sportradar’s betting portfolio in exchange for a committed annual investment. Moreover, the partnership adopts a flexible framework. This framework allows Super to adjust and scale the services it uses as business needs evolve.
The collaboration focuses on enhancing the sports betting experience for customers in priority European markets. Through advanced data feeds, betting content, and engagement tools, Sportradar will support the development of more interactive in-play betting features. These features are designed to increase player engagement.
This expanded integration highlights the growing importance of data-driven technology and live betting innovation within the global sports betting industry.
Brazil Expansion Supported by iGaming Solutions
The partnership also plays a key role in Super’s expansion plans in Brazil, currently one of the fastest-growing regulated betting markets in the world. As the largest market in Latin America, Brazil represents a major opportunity for operators. In particular, it is important for those seeking to scale their iGaming presence.
By leveraging Sportradar’s iGaming content and player engagement tools, Super aims to deliver more personalised betting experiences. At the same time, Super is working to expand its product offering in the region.
Long-Term Strategic Collaboration
According to Luke Saunders, director of sports partnerships at Super Technologies, the extended agreement reinforces a strategic relationship. That relationship has supported the company’s growth across Europe and Latin America.
Eduard Blonk, chief commercial officer at Sportradar, added that the two companies have collaborated for more than a decade. The new agreement, he said, will provide the products and services needed to help Super Technologies achieve long-term success in the global betting market.
The strengthened partnership reflects the increasing role of technology providers in helping operators expand across regulated jurisdictions. It also shows their role in delivering more advanced betting experiences.
