VIP Play has announced its entry into the skill-based gaming sector, citing a competitive advantage driven by nationwide accessibility and the absence of sportsbook licensing requirements.
The operator said it will leverage its scalable technology infrastructure and customer acquisition engine to accelerate market entry and drive rapid adoption following launch.
CEO Highlights Strategic Timing
VIP Play CEO Les Ottolenghi said the move comes at a critical point for digital entertainment:
“We are entering the skill-based gaming market at a pivotal moment, as consumer demand for immersive, competitive digital experiences continues to surge. This category represents more than a new business line; it reflects where the future of interactive entertainment is headed.”
Ottolenghi added that the sector aligns closely with the company’s AI-first strategy, offering favorable economics, broad market reach, and year-round engagement that strengthens how fans interact with sports.
Market Opportunity and Revenue Projections
According to VIP Play, the expansion opens access to a market of 10–20 million active users, with an estimated total value of up to $11bn. The company projects monthly revenue of $150,000 to $250,000, based on approximately 10,000 active players.
The operator also noted that the regulatory structure supporting skill-based gaming allows for faster expansion across multiple jurisdictions while maintaining compliance with applicable gaming regulations.
Leadership Background
VIP Play’s Board of Directors appointed Les Ottolenghi as CEO on June 18. He brings extensive experience across gaming, entertainment, media, and education sectors.
Ottolenghi previously served as Chief Commercial & Transformation Officer at Lee Enterprises, Chief Commercial Officer and CIO at Stride, and EVP & CIO at Caesars Entertainment, where he played a key role in driving growth and digital transformation.
