BetMakers Technology Group has formed a strategic partnership with Betsy, the independent racing outlet launched in September by Australian racing media veterans Matt Welsh and Paul Tatnell.
Technology and Equity Collaboration
Under the agreement, BetMakers will provide Betsy with technology and data infrastructure for its digital platform. Additionally, they will take an equity stake in the business. The integration aims to enhance Betsy’s content operations with advanced data analytics, racing information, and wagering technology. This will offer a more engaging experience for its audience.
Statements from Leadership
Paul Tatnell, Betsy Co-Founder, commented:
“Partnering with BetMakers ensures we can deliver premium content backed by world-class technology while staying true to our independent editorial voice.”
Martin Tripp, BetMakers COO, added:
“Betsy is exactly the kind of innovation racing needs, built by people who love the sport and want to grow it through honesty, insight, and connection.”
Background and Platform Features
Founded by Welsh and Tatnell, Betsy positions itself as an independent voice in Australian racing media. The platform features comprehensive racing coverage, analysis, podcasts, and commentary. It includes experts like Dean Watling, Blair Gibson, Mitch Lewis, Chris Roots, and James Tzaferis.
Integrated Data and Media
The collaboration combines Betsy’s editorial content with live data and analytics through BetMakers’ Racelab platform. This enables integrated form insights and content-driven wagering.
BetMakers’ Ongoing Expansion
BetMakers’ investment in Betsy is part of its broader strategy to expand across racing technology and media. Recent initiatives include partnerships with Total Performance Data (TPD). These are to deliver in-running racing odds powered by GPS technology across the UK, US, and Australia. The company also maintains global agreements for data distribution, in-race wagering support, and digital engagement tools for racing operators.
