UFC has entered a multi-year partnership with Polymarket. This partnership makes the prediction-market platform the exclusive prediction partner for UFC and Zuffa Boxing. The deal introduces real-time fan prediction features directly into broadcasts and digital channels — a first for live sports coverage.
Fan Prediction Scoreboard Goes Live
At the center of the collaboration is the Fan Prediction Scoreboard, a dynamic on-screen graphic. This graphic tracks how fans expect each bout to unfold in real time. As viewer sentiment shifts around the world, the scoreboard updates instantly. It adds a new layer of insight alongside commentary and stats.
Ariel Emanuel, Executive Chair & CEO of TKO Group Holdings, said the partnership transforms spectators into active participants:
“Integrating Polymarket with the UFC and Zuffa Boxing live experience will help fans interact with these events in real time. This integration transforms passive viewership into active participation.”
For Polymarket, the format fits perfectly with the fast, emotional rhythm of combat sports. Founder and CEO Shayne Coplan noted:
“By bringing prediction markets to the broadcast and arena, we’re giving fans a new way to be part of the action. Fans will not just watch outcomes but also watch expectations evolve with every round.”
Expanding to Social: “Matchup Predictions – Who’s Next?”
Beyond live events, the partnership includes a new content series across Facebook, Instagram, Threads, and X. Matchup Predictions – Who’s Next? explores potential future fights after each event, fueling discussions and stimulating activity on Polymarket.
This initiative helps maintain fan momentum between cards, especially for rising talents and title contenders.
Visibility Boost Ahead of Paramount+ Move
Starting in 2026, UFC and Zuffa Boxing events in the U.S. will stream exclusively on Paramount+. The streaming shift is expected to widen exposure to Polymarket’s interactive features. This change aligns UFC with the growing trend of integrated second-screen experiences.
