Scientific Games has announced a major new licensing partnership. This will bring the high-octane excitement of Universal Pictures’ FAST & FURIOUS franchise to lottery players across the United States and Canada. Through an exclusive agreement with Universal Products & Experiences, the company will roll out a full suite of FAST & FURIOUS–themed lottery products. These will be available via both retail and digital channels.
Exclusive Licensing Deal Accelerates Lottery Offerings
Under this exclusive licensing agreement, Scientific Games can develop lottery games inspired by the FAST & FURIOUS film series. Consequently, U.S. and Canadian lotteries will be able to offer players a wide variety of themed products. This includes instant scratch tickets, pull tabs, draw games, Fast Play, Keno, eInstants, and second chance promotions.
The FAST & FURIOUS franchise has generated more than US$7 billion across 11 films. It establishes itself as one of Universal’s most successful global properties. Scientific Games plans to harness the franchise’s themes of speed, loyalty, and family. This will create games that appeal to both long-time fans and new audiences.
Creative Collaboration for High-Impact Game Design
Tina Hoover, VP of Licensing for Scientific Games, highlighted the significance of the partnership:
“Like one of the most iconic lines from the films says, ‘winning is winning.’ We’re thrilled to collaborate with Universal Products & Experiences. We aim to deliver games that capture the excitement, intensity, and heart of the FAST & FURIOUS franchise for lottery players.”
Scientific Games’ creative teams are working closely with Universal to design visually dynamic games. These games reflect key elements of the film series—from high-performance cars and street races to international heists and action sequences. This approach ensures players receive a consistent brand experience across all channels.
Expanding Licensed Entertainment in Lottery Markets
Currently, Scientific Games manages over 100 licensed entertainment, pop culture, and sports brands. Licensed properties generated US$3.5 billion in retail lottery sales for U.S. lotteries in fiscal year 2025. By leveraging these partnerships, the company strengthens its market position and delivers high-impact, recognizable content that resonates with players.
Furthermore, Scientific Games provides technology, analytics, and retail and digital lottery solutions to 150 lotteries in 50 countries. This includes nearly every North American lottery. The company continues to expand rapidly as a leading lottery system provider. They maintain top positions in iLottery, mobile apps, loyalty programs, and digital customer engagement tools.
