Sports betting operator Betico has partnered with Altenar to upgrade its platform with a fully managed, next-generation sportsbook solution. As a result, Betico expects to strengthen its market position and deliver a smoother experience to its players.
Deal Expands Opportunities for Both Companies
The partnership gives Betico access to customised betting options, advanced risk-management tools and stringent compliance controls. Moreover, Altenar gains a stronger foothold in Europe and further reinforces its reputation as a trusted provider for emerging brands.
Betico, a newcomer to Europe’s online betting market, launched in 2025 and aims to accelerate its expansion through this collaboration.
Executives Welcome Strategic Collaboration
Betico COO Dmytro Dobronravov said the company specifically sought a premium supplier and ultimately chose Altenar for its innovation and reliability. Altenar, in turn, emphasized the value of the partnership. Senior Sales Manager Vagelis Barilis noted that Altenar’s solutions will deliver cutting-edge features and a seamless user experience, thereby supporting Betico’s long-term growth.
Altenar Strengthens Market Position Across Europe
Altenar continues expanding its presence across regulated markets. Earlier this year, the company signed a supply deal with MerkurXTip, the Czech sportsbook under Merkur Group. Additionally, it enhanced its product with FeedConstruct data, secured a supplier licence in Denmark and entered the Netherlands for the first time.
According to Barilis, this new deal with Betico highlights Altenar’s ability to provide reliable, scalable and fully compliant solutions tailored to each operator’s needs. Consequently, the company remains well-positioned to support sustainable growth in competitive global markets.
