AI Tool Redefines Casino Visual Customisation
BetGames has unveiled its first-to-market, AI-powered Casino Designer. This new tool is built to transform how operators customise casino content and differentiate their brands in a highly competitive market. The launch marks a significant step forward in content personalisation. It gives operators greater creative control over the look and feel of their casino environments.
Powered by an advanced generative AI engine, Casino Designer allows operators to build bespoke casino settings by uploading proprietary graphics and branding assets. Additionally, they can select from an extensive content library, or generate entirely new designs using AI prompts. As a result, operators can create unique visual identities that better reflect local market preferences and brand strategies.
Faster Time-to-Market and Full Creative Control
Crucially, Casino Designer removes traditional bottlenecks associated with third-party approvals. Operators can now deploy custom environments without lengthy sign-off processes, significantly accelerating time-to-market.
Customisable features include game backgrounds, logo placement, and thumbnail imagery. All updates are managed through an intuitive back-office interface. This enables teams to quickly align casino visuals with player trends, promotional campaigns, and regional branding requirements. As a result, this level of control supports more agile content strategies and faster campaign execution.
Built for Flexibility and Operational Efficiency
Designed with flexibility at its core, Casino Designer enables operators to refresh content as often as needed. A live preview and publish workflow supports real-time updates, allowing teams to test and deploy changes instantly.
In addition, the accessible AI engine eliminates the need for specialist design resources. By using simple prompts, operators can generate new creative assets in seconds. Consequently, this improves operational efficiency while reducing reliance on external designers or in-house creative teams.
Progressive Rollout Across Live and RNG Games
BetGames’ Live Roulette is the first title to integrate with Casino Designer, setting the foundation for broader adoption. Meanwhile, Skyward Deluxe is scheduled to become the first crash hit RNG game to use the tool.
Looking ahead, BetGames plans a wider rollout throughout 2026. This will cover both new and legacy titles across its live dealer and RNG portfolios. This phased expansion will allow more operators to benefit from advanced visual customisation across a broader range of game types.
Supporting Differentiation, Localisation, and Growth
The launch of Casino Designer underscores BetGames’ commitment to innovation and partner empowerment. By enabling deeper localisation and stronger visual differentiation, the tool helps operators stand out in crowded markets. It also helps support player acquisition and strengthen long-term engagement.
Ian Catchick, Chief Product and Business Development Officer at BetGames, commented:
“The launch of Casino Designer represents a major milestone for BetGames, and the industry as a whole, as we look to power the next generation of content localisation.
This innovative new tool gives our partners total control, allowing them to amend and publish designs multiple times a day if they wish. Even without dedicated design resources, quick changes can be made in seconds using the first-class AI engine, which creates imagery from very simple prompts.
We have removed the traditional barriers associated with sign-off processes, with the ultimate goal to hand creative freedom back to our global partners and empower them to deliver content that genuinely resonates with their audience.”
