SOFTSWISS has announced a new partnership with TrueLabel, enabling operators to integrate the SOFTSWISS Sportsbook directly into the TrueLabel platform. As a result, this collaboration allows operators to add sports betting functionality to their existing setups without rebuilding core infrastructure. This streamlines deployment and enhances operational efficiency.
Full-Featured Sportsbook Integration
Through this integration, operators gain access to a complete sportsbook solution, featuring broad sports coverage, live betting, flexible bet types, and built-in risk management. Moreover, the solution is designed to fit seamlessly into multi-product environments. This helps operators expand their offerings and increase player engagement.
Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, said:
“Sports betting operators want predictability more than anything – they need reliable, scalable products with proper support. TrueLabel provides a strong, well-structured platform, and this partnership allows us to reach more operators while keeping their businesses efficient. Early feedback confirms the sportsbook performs well in the robust TrueLabel environment.”
Supporting Modular and Scalable Operator Solutions
The partnership reflects a broader industry trend toward modular, platform-agnostic solutions that help operators adapt quickly in competitive and regulated markets. In addition, it supports cross-selling opportunities between casino and sportsbook products. The 2026 iGaming Trends Report highlights this as a key microtrend.
Alexandra, Head of Games Management at TrueLabel, added:
“The integration was structured and efficient, with strong technical support and responsive communication. The SOFTSWISS team adapted the solution to our platform needs, ensuring a smooth launch. Our partners now have access to a reliable sportsbook, ready for real-world operations and new markets.”
The SOFTSWISS–TrueLabel collaboration demonstrates how operator-friendly sportsbook integrations can deliver speed, stability, and scalability. As a result, this helps businesses stay competitive while expanding their betting offerings globally.
