RubyPlay has strengthened its presence in Mexico through a new partnership with Codere Online (Nasdaq: CDRO). Codere Online is one of the country’s leading digital sports betting and casino operators.
Popular Titles Integrated for Mexican Players
Under the agreement, Codere Online has integrated a selection of RubyPlay’s popular titles, including:
- J Mania® Loco Habanero
- Grand Express Diamond Class
- Zeus Rush Fever® Deluxe SE
The collaboration also brings content from Koala Games, a fast-growing studio within RubyPlay’s ecosystem. This includes titles such as Voltage Blitz® Rapid and Voltage Blitz® Vortex. In addition, Codere Online will gain access to additional games from RubyPlay’s wider studio network as more titles are released.
Strengthening RubyPlay’s LATAM Expansion
This partnership supports RubyPlay’s ongoing expansion across the LATAM region. It offers operators a diverse portfolio of games through its multi-layered content ecosystem. The model allows tailored content development and a unified distribution network. As a result, this enables faster delivery and better responsiveness to operator and player preferences.
Reaching a Broader Audience in Mexico
As a NASDAQ-listed operator, Codere Online has a strong presence in Spanish-speaking markets, including Mexico. Mexico is the second-largest gaming market in Latin America. Now, RubyPlay’s portfolio will reach a wider audience. This will enhance the operator’s online casino offering.
Dima Reiderman, CCO at RubyPlay, said:
“Partnering with Codere Online represents a significant milestone in our expansion across Mexico and LATAM. Through our studio-based ecosystem, including Koala Games and Mad Hat Games, we can deliver market-focused content to support Codere Online’s strategy.”
Sarit Adania, Head of Casino Product at Codere Online, added:
“RubyPlay’s high-performing titles will diversify our games portfolio and continue delivering premium experiences to our players in Mexico.”
