New Zealand has decided not to immediately adopt gambling advertising restrictions similar to Australia’s, instead focusing on formalizing rules for its online casino market. Authorities are monitoring Australia’s upcoming reforms but will first establish a licensing framework for online casinos, expected to take effect by May 2026.
Regulatory Focus on Online Casinos
The Department of Internal Affairs (DIA) emphasized that the country’s priority is the Online Casino Gambling Bill, which will regulate previously unlicensed online casino operators through a licensing system, allowing up to 15 operators. This approach targets structural regulation rather than restricting advertising.
While Australia plans sweeping rules banning daytime TV betting ads during live sports, limiting radio ads, and restricting celebrity endorsements (effective January 1, 2027), New Zealand is taking a wait-and-see approach, observing whether these measures achieve their intended impact before considering domestic adoption.
Possible Future Ad Rules
Although New Zealand is not adopting Australia-style limits yet, future advertising rules may include:
- Prohibiting ads during programs viewed by children
- Banning sponsorship or endorsements of racing bets
- Restricting ad placement when over 20% of viewers are underage
The Racing Industry Amendment Act 2025 provides a legal foundation for these actions, with the Minister for Racing set to review data and determine any additional measures.
Industry and Public Pressure
The issue is politically sensitive: over 50 sports groups have voiced concerns that stricter advertising rules could reduce funding for community sports. Meanwhile, the Advertising Standards Authority has handled 955 complaints related to gambling ads, prompting a review of its code of conduct.
In summary, New Zealand is prioritizing licensing and oversight of online casinos, while keeping the option open to adopt Australia-style advertising restrictions later based on observed outcomes.
