Pragmatic Play has strengthened its partnership with Rank Group through the launch of Mecca Big Bass Double Dab. This is an exclusive slot created for the operator’s Mecca Bingo brand.
The game has been developed specifically for Mecca Bingo players. It is based on Pragmatic Play’s popular Big Bass franchise, one of the supplier’s most successful slot series in the UK market.
New Addition to the Big Bass Franchise
Mecca Big Bass Double Dab combines the familiar gameplay mechanics of the Big Bass collection. It also features a bespoke neon-themed design tailored to Mecca Bingo’s audience.
The exclusive release reflects Pragmatic Play’s ongoing strategy of creating customized content for operator partners. This comes as demand for differentiated gaming experiences continues to grow across the online casino sector.
Strengthening a Long-Term Collaboration
The launch marks another milestone in the partnership between Pragmatic Play and Rank Group. Both companies aim to enhance player engagement through exclusive content offerings.
Sharon McHugh, PR Director at Pragmatic Play, said:
“We are pleased to launch Mecca Big Bass Double Dab exclusively with Rank’s Mecca Bingo brand. The Big Bass series continues to be one of our most popular game collections, and the new title gives Mecca Bingo’s players something unique while building on a brand they already know and enjoy.
This launch is another great step in our partnership, and we look forward to working closely with Rank’s team to deliver more exciting experiences for their players.”
Exclusive Content for Mecca Bingo Players
Rank Group believes the new title will strengthen its online casino offering. It does so by providing customers with exclusive content linked to a well-established slot franchise.
Chris Suggett, Senior Commercial Manager at Rank, said:
“We’re excited to introduce Mecca Big Bass Double Dab to our players as an exclusive addition to our content portfolio. The Big Bass franchise has a strong following, and we’re confident that this game will be a great addition to what we have to offer.
Partnering with Pragmatic Play on this project has allowed us to deliver a unique experience that reflects our commitment to providing customers with high-quality, differentiated content.”
Continued Growth Across Regulated Markets
Pragmatic Play continues to expand its presence in regulated markets through its multi-product portfolio. This includes slots, live casino, and other gaming verticals available through a single API integration.
The launch of Mecca Big Bass Double Dab highlights the supplier’s focus on exclusive partnerships and tailored content. This comes as operators seek new ways to attract and retain players.
