BGaming has successfully concluded the second edition of its TRUE WAYS online conference, bringing together hundreds of iGaming professionals to discuss one of the industry’s biggest challenges: content overload.
Held on July 15, the annual event attracted more than 450 registrations from across the global iGaming sector, including game providers, operators, affiliates, platforms, aggregators, and other industry stakeholders.
Industry Leaders Discuss Content Overload
This year’s conference focused on the theme, “Content Overload in iGaming: Who Wins the Player’s Attention?” Speakers examined how game studios and operators can stand out in an increasingly competitive market where games, marketing campaigns, and partnerships compete for player engagement.
More than half of the attendees were senior decision-makers, including C-level executives, founders, and department heads. Audience participation also increased significantly, with nearly 100 questions submitted before and during the event.
Experts Highlight Quality Over Quantity
The conference featured six expert sessions led by industry executives from companies including BGaming, SOFTSWISS, Stake, Print Studios, Propane, and 1w Crypto.
A recurring message throughout the discussions was that game quality is becoming more important than portfolio size. Speakers highlighted that only a small percentage of available titles generate the majority of player activity, encouraging studios to prioritize originality and stronger game performance over high-volume releases.
The sessions also explored changing player behavior, localization strategies, and how providers can differentiate themselves in an increasingly AI-driven market.
TRUE WAYS Returns Later This Year
BGaming launched TRUE WAYS in 2025 as a platform for open discussions on key industry issues. Following the success of its second edition, the company confirmed that the conference will return for a third event in November.
Recordings from this year’s conference remain available to registered participants, allowing industry professionals to access the sessions on demand.
