SOFTSWISS Sportsbook has launched a redesigned mobile layout aimed at helping players discover betting content. It also helps them navigate markets and build bets with fewer interactions.
The update focuses on reducing friction throughout the mobile betting journey. At the same time, it gives operators greater control over the interface through the platform’s CMS.
Mobile Drives Sportsbook Activity
Mobile devices account for 94% of GGR and 89% of turnover across SOFTSWISS Sportsbook operators. This highlights the importance of the channel for sportsbook performance.
Globally, mobile betting is also expected to represent 58.3% of the online sports betting market in 2026. This is according to Coherent Market Insights.
The redesigned layout therefore targets one of the main points of interaction between operators and their customers.
Faster Content Discovery
The update introduces horizontal carousels for Live, Prematch and Top Leagues. Therefore, players can access key betting content without extensive scrolling.
A unified filtering system also lets players apply league or event filters across relevant sections simultaneously, reducing repetitive navigation.
The new “Show top markets” feature brings popular betting markets together in one location. Players can therefore identify selections more quickly and build accumulator bets with fewer steps.
Operators Control the Layout
Operators can activate and configure the redesigned interface directly through the CMS without additional development work.
They can customise sections and carousel content, activate the new layout and return to the previous version when required. The changes can be managed without integration downtime.
Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, said reducing friction across the mobile betting journey remains an important commercial focus. This is because mobile traffic contributes significantly to sportsbook GGR.
SOFTSWISS Showcases Sportsbook at SBC Lisbon
SOFTSWISS Sportsbook will demonstrate the redesigned mobile experience at SBC Summit Lisbon from September 29 to October 1. The demonstration will take place at stand C422.
The company will also showcase its Prediction Markets product during the event. In addition, Prediction Markets Commercial Strategist Anton Lishchuk is scheduled to participate in a panel on September 30 and deliver a keynote at the Prediction Markets Forum on October 1.
The sportsbook update forms part of SOFTSWISS’s wider focus on improving operator control, mobile usability and product functionality. This applies across regulated markets.
