ZEAL has partnered with Games Valley to expand the online games offering of its German B2C brands LOTTO24 and Tipp24.
Under the agreement, Games Valley will provide virtual slot content from multiple international studios through its aggregation platform. The initial portfolio includes titles from Wazdan, NetEnt, Red Tiger and Nolimit City.
ZEAL Expands Online Games Portfolio
The partnership gives the company access to a broader range of third-party gaming content. This allows the company to add new providers and titles to its existing offering.
For LOTTO24 and Tipp24, the integration provides additional game variety. This comes as ZEAL continues to expand beyond its traditional online lottery products.
York Scheunemann, Vice President Games at ZEAL, said Games Valley’s technology and content portfolio support the company’s strategy of expanding its games offering. Furthermore, these assets create opportunities for its wider B2B business.
Partnership Supports B2B Expansion
The collaboration is also expected to create a future distribution channel for ZEAL’s own games.
Through its B2B brand ZEAL Instant Games, the group develops virtual slot titles that have been available through LOTTO24 and Tipp24 since 2023. Moreover, selected ZEAL games are expected to become available to additional operators and markets through Games Valley at a later stage.
This would expand Games Valley’s role from supplying third-party content to ZEAL’s B2C brands. It would also allow distribution of ZEAL’s proprietary games to external customers.
Games Valley Enters German Market
Games Valley CEO Ariel Reem said the partnership marks an important step in the company’s expansion into Germany.
For Games Valley, working with ZEAL provides access to one of Germany’s established online lottery businesses. In addition, it creates potential opportunities to develop its presence in the regulated German gaming market.
The companies will develop the partnership as a long-term collaboration. Initially, they will focus on expanding ZEAL’s B2C games portfolio, while future plans will explore broader distribution of ZEAL’s own content.
