Sports betting is setting sail as Playtech expands its partnership with MSC Cruises. The gambling technology supplier has begun rolling out its retail sports product across MSC vessels. This offers passengers a new way to enjoy entertainment at sea.
MSC Cruises already offers guests a mix of slots and table games. However, through this collaboration, passengers can now place sports wagers via Playtech’s self-service terminals and mobile tills. The system connects directly to onboard accounts, ensuring a smooth and seamless betting experience.
The rollout has already gone live on seven ships. In addition, further deployments are scheduled over the coming months. This means Playtech’s sports betting product will soon reach more of MSC’s 23-vessel fleet.
Yori Arami, Playtech’s VP of Sports, described the deal as a milestone: “We are excited to partner with MSC Cruises and bring our retail sports betting solutions to their impressive fleet. This partnership represents a significant step for Playtech. We expand into new markets and deliver engaging experiences for players both on land and at sea.”
For MSC Cruises, the partnership builds on its established gaming portfolio. Previously, the cruise line focused on casinos with slots and table games. Now, with sports betting added, MSC offers passengers a wider entertainment menu. Moreover, the company already has partnerships in the gambling industry, including a rewards deal with Rivers Casino.
Maro Friso, MSC’s Head of Casino, emphasized the impact: “We are proud to deliver the excitement of sports gaming to our guests through Playtech. Our modern fleet now combines state-of-the-art casinos with immersive digital content. This creates a richer experience for passengers.”
Ultimately, this agreement signals Playtech’s first move into the cruise leisure sector. As a result, the company has opened a new growth channel. It combines cutting-edge gaming technology with the global cruise travel market.
