The Australian Communications and Media Authority (ACMA) has issued a strong warning to social media influencers who promote illegal gambling platforms. The regulator stressed that such actions breach national laws and could result in hefty financial penalties.
Recently, ACMA observed a growing trend of influencers advertising illegal online casinos across platforms like TikTok, Instagram, and Facebook. In response, the authority reiterated that under Australian law, promoting or linking to illegal gambling services is strictly prohibited.
Those found in violation may face a minimum fine of AU$59,400 (US$38,660). Furthermore, anyone sharing hyperlinks or otherwise facilitating access to unlicensed gambling sites could be fined up to AU$2.5 million.
ACMA emphasized that these unlicensed operators pose serious risks to players, especially vulnerable groups such as underage users and individuals experiencing gambling-related harm. Unlike regulated platforms, illegal gambling sites lack essential consumer protections, increasing the chance of financial exploitation and scams.
According to ACMA, all forms of online casino-style gambling—including pokies, poker, and blackjack—are illegal in Australia. Promoting these games, even indirectly, exposes influencers and their followers to legal and financial risks.
This latest warning follows a major crackdown in April 2025, during which ACMA blocked 61 illegal gambling websites in a single enforcement action.
In a statement, ACMA advised:
“The risks of using illegal gambling services are high. These services don’t provide the consumer protections Australians expect. Young Australians, who are highly active online, may be especially vulnerable. Influencers must understand that their promotions can cause real harm. We are monitoring these activities very closely.”
As gambling-related content gains attention globally—especially in Latin America—ACMA’s actions signal a firm stance to protect Australian consumers in the digital space.