Spribe has appointed UFC flyweight champion Alexandre “Cannibal” Pantoja as the newest global ambassador for its popular crash game Aviator. Pantoja will feature in promotional campaigns in Brazil and internationally, building on Spribe’s existing partnership with the UFC, launched in 2023.
Fighter Joins Growing Aviator Lineup
Aviator continues to expand its roster of ambassadors, now including Pantoja alongside Michael “Venom” Page, Diego Lopes, Merab Dvalishvili, and other UFC stars. This addition strengthens Aviator’s visibility in Brazil, a market where both MMA and crash gaming are highly popular.
Over the next year, Pantoja will participate in promotional activations aimed at connecting Aviator with his fanbase. The partnership comes amid rapid growth for Spribe’s flagship title, now attracting over 60 million users monthly across 5,000+ operators.
Comments from Spribe and Pantoja
Giorgi Tsutskiridze, CCO at Spribe, said:
“Alexandre Pantoja is one of the greatest flyweight fighters in UFC history. Having him promote Aviator is a major coup. The game is quickly becoming one of the most popular casino titles in Brazil, where Alexandre is a hero. His global fanbase will also help us showcase the thrill of Aviator worldwide.”
Pantoja added:
“Aviator is all about high risk and high reward. It’s a white-knuckle ride from the moment you strap in. I’m thrilled to show my fans why it’s the number one crash game globally.”
Expanding the UFC Strategy
Spribe first launched its UFC sponsorship in October 2023, coinciding with player growth from 10 million to 60 million monthly users. The ambassador roster has expanded this year to include stars such as Alex Pereira and Tom Aspinall.
The announcement comes shortly after the UK Gambling Commission temporarily suspended Spribe’s gaming licence due to hosting irregularities—a regulatory matter the company is actively resolving.
