bet365 has officially launched bet365 Fantasy Sports, a free-to-play mobile game that combines fantasy sports, collectible player cards, and competitive gameplay for users across the United States and Canada. However, it is not available in Washington state.
Developed in partnership with gamification specialist LOW6, the new platform marks bet365’s entry into the fantasy sports space. It arrives ahead of the 2026 FIFA World Cup, one of the most anticipated sporting events on the global calendar.
Designed for users aged 18 and above, the app allows players to build fantasy teams using collectible athlete cards. Meanwhile, users compete in division-based leaderboards powered by real-world player performance data.
Combining Fantasy Sports and Collectible Gameplay
The mobile platform introduces a blend of fantasy sports mechanics and collectible card gameplay. As a result, users get daily opportunities to unlock athlete card packs, earn in-game currency, and strengthen their rosters.
Players can build strategic lineups, collect and upgrade athletes, and progress through competitive divisions by leveraging real-world sports statistics. In addition, a unique training system enables users to spend in-game coins to improve player attributes. This feature adds another layer of strategy to team management and competition.
Additional features include referral rewards, subscription-based coin bonuses, and ongoing competitions designed to maintain engagement throughout the sporting calendar.
Strategic Launch Ahead of the 2026 FIFA World Cup
The launch aligns with bet365’s preparations for the 2026 FIFA World Cup, a tournament expected to drive significant engagement among football fans worldwide.
As football remains one of the most popular betting categories globally, bet365 sees the fantasy platform as an opportunity to extend fan engagement beyond traditional sportsbook offerings. Furthermore, by combining collectible gaming elements with live player performance data, the company aims to create a more interactive experience throughout the tournament.
Commenting on the launch, Trip Stoddard, Head of Business Development at bet365, said:
“We’re thrilled to introduce the launch of the bet365 Fantasy Sports app across North America ahead of the World Cup, a tournament deeply valued by our fanbase. Fantasy creates a fresh way for users to engage with the sports they love. By combining real player data with the excitement of collectible pack openings, we’ve created an experience that feels authentic, engaging, and unique.”
LOW6 Partnership Drives Innovation
The platform was developed through an expanding partnership with LOW6, a provider of sports gaming and fan engagement technology.
Josh Turk, Chief Strategy Officer at LOW6, said the collaboration enables bet365 to broaden its entertainment ecosystem while creating new ways for fans to interact with major sporting events.
“Together, we’ve built a PvP mobile gaming experience that extends the excitement of the world’s biggest football tournament beyond matchday, creating new opportunities for fans to engage, compete, and celebrate throughout the entire 2026 FIFA World Cup.”
Expanding the bet365 World Cup Offering
Alongside the fantasy sports launch, bet365 will continue to promote several of its established sportsbook features during the World Cup. These include its Early Payout Offer, which pays out winning bets when a selected team takes a two-goal lead.
Additional promotions include the Open Account Offer and Sub On Play On. This is a feature that automatically transfers selected player bets to their replacement if a substitution occurs during a match.
With the launch of Fantasy Sports, bet365 is expanding its product portfolio beyond traditional wagering. This move creates a year-round engagement platform that combines fantasy competition, sports data, and interactive gameplay for football fans across North America.
