BETBY has announced a strategic partnership with Broadway Platform, a prominent operator managing over 30 online platforms and offering bespoke B2B services alongside B2C brands worldwide. Through this collaboration, Broadway Platform will integrate BETBY’s comprehensive sportsbook. This product covers over 500,000 events per month, 8,000+ betting markets, and features 125+ sports and 50+ esports disciplines.
Comprehensive Solutions for Operators
In addition, the agreement provides Broadway Platform with Betby Games. BETBY’s proprietary esports feed delivers 400,000+ live matches per month across 25 sports simulations with full video coverage. The partnership also includes AI Labs, a full suite of AI-driven sportsbook tools. These modules support odds creation, risk management, UX optimization, and operations. They offer operators real-time insights, personalized experiences, and operational efficiency.
Furthermore, the project is backed by SPRIBE, a leading iGaming company known for its innovative, mobile-first gaming products. SPRIBE’s involvement highlights the ambition and forward-thinking approach of the partnership, reflecting a shared vision of delivering cutting-edge gaming experiences.
Leadership Perspectives
Stefanos Karakidis, Business Development Director at BETBY, commented:
“We are delighted to partner with Broadway Platform, a company with an outstanding reputation in both B2C and B2B operations. By integrating our sportsbook, Betby Games, and AI Labs, Broadway is set to enhance its offering and deliver a cutting-edge experience to its customers. This partnership highlights our shared vision of growth, innovation, and market leadership.”
Giorgi Tsutskiridze, Chief Commercial Officer at SPRIBE, added:
“Working with BETBY marks an important step for us as we extend our global footprint. Their technology, depth of content, and AI-driven tools provide us with the flexibility and scale needed to deliver a world-class betting experience. We are confident this collaboration will unlock significant opportunities for growth.”
Focus on Asian Market Expansion
Overall, Broadway Platform’s partnership with BETBY emphasizes the supplier’s commitment to innovation and scalability. Moreover, it strengthens the company’s focus on the Asian market. In this region, it has been actively localizing its solutions to meet regional demands and preferences.
As a result, this collaboration positions both companies to deliver enhanced betting experiences and expand their footprint in Asia. They aim to capitalize on the growing demand for AI-powered and video-driven gaming content.
