BETBY has expanded its proprietary esports feed Betby.Games with three new high-frequency e-sim titles: eHockey, eMMA, and eTeqball. The additions broaden the supplier’s betting content portfolio while delivering fast-paced, always-on events designed to maximise engagement for operators and players worldwide.
Each title represents an industry-first esports simulation within the betting sector, reinforcing BETBY’s strategy of developing original, high-frequency wagering content.
eHockey Delivers Continuous NHL-Style Action
The new eHockey title launches with four tournaments inspired by NHL divisions: Atlantic, Metropolitan, Central, and Pacific. Matches follow a streamlined format of three periods lasting three minutes each, ensuring uninterrupted gameplay with no stoppages.
The simulation offers more than 15 betting markets and is expected to generate over 11,000 matches per month. Launching ahead of the Stanley Cup Playoffs, the title allows hockey fans to stay engaged with the sport around the clock, even when real-world games are not taking place.
eMMA Brings Legendary Fighters to Simulated Events
eMMA introduces a combat sports simulation featuring two tournaments: UFC Legends and UFC Women Legends. In particular, the format brings together iconic fighters in simulated matchups, creating a familiar environment for MMA fans and bettors.
Each fight consists of a single round lasting roughly one to two minutes, with new events starting every five minutes. As a result, betting markets focus primarily on selecting the fight winner, keeping the wagering experience simple and fast-paced. Overall, the tournaments are expected to deliver around 15,000 events per month.
eTeqball Introduces a New Sports Vertical
Finally, eTeqball completes the lineup by introducing a new sport to the BETBY Games ecosystem. The simulation blends elements of football and table tennis, reflecting the growing global popularity of teqball.
The title launches with the TQX Cup Hungary – Double Mixed tournament and is expected to generate around 1,800 matches each month. Each match features two games played up to 12 points and offers more than 20 betting markets.
Expanding the Betby.Games Vision
Kirill Nekrasov, Head of Innovation & R&D at BETBY, said the new titles align with the company’s focus on proprietary content development.
“Creating original content has always been central to the Betby.Games vision. With Hockey, MMA, and Teqball, we are introducing three industry-first titles that diversify our portfolio and deliver new experiences for esports betting. Each game offers fast gameplay, clear betting mechanics, and a continuous stream of events to keep players engaged 24/7.”
About BETBY
Meanwhile, BETBY operates as a B2B provider of sportsbook technology, delivering a scalable platform for operators worldwide. The company offers in-play betting, risk management tools, and AI-driven analytics to help operators improve sportsbook performance in the rapidly evolving online betting market.
