Strategic Deal Strengthens BGaming’s Global Reach
BGaming has secured a new partnership with PokerStars, marking a major step forward in the supplier’s global growth strategy. The agreement places BGaming’s full games portfolio on one of the world’s most recognised poker and gaming platforms, significantly increasing its exposure across regulated markets.
PokerStars, owned and operated by Flutter Entertainment, is a flagship brand within the global iGaming industry. With millions of active players engaging with the platform every day, the partnership provides BGaming with direct access to a vast and diverse international audience.
Full Portfolio Goes Live on PokerStars
Under the terms of the agreement, PokerStars players will gain access to BGaming’s complete catalogue of slot content. This includes well-known titles such as Merge Up, Gemhalla, and Wild Cash x9990, alongside a wide range of additional games that have helped define BGaming’s creative identity.
BGaming’s portfolio is organised into three core content categories: #Casual, #Classic, and #Entertainment. Each category targets different player preferences, ranging from easy-to-play mechanics and traditional slot experiences to high-energy titles with bold themes and innovative features. All three segments will be fully integrated into the PokerStars platform, allowing players to explore BGaming’s content across multiple play styles.
Aligning with a Tier-One Operator
Partnering with PokerStars represents more than just increased distribution. It signals BGaming’s continued alignment with tier-one operators and its focus on long-term growth in regulated jurisdictions. PokerStars’ reputation for product quality, player trust, and responsible operations makes it a strategic match for BGaming as it continues to scale its business.
The deal also strengthens BGaming’s position within Flutter Entertainment’s wider ecosystem, placing its content alongside some of the most established brands in online gaming. As competition among content suppliers intensifies, securing placements with leading global operators remains a key differentiator.
Looking Ahead to 2026
The PokerStars agreement sets a positive tone for BGaming heading into 2026. The company has consistently focused on creative game design, distinctive visuals, and player-centric mechanics, and this partnership further amplifies that strategy on a global stage.
Commenting on the deal, Olga Levshina, Chief Commercial Officer at BGaming, said the partnership would significantly boost the company’s international visibility and reinforce its presence in key regulated markets. She also highlighted PokerStars’ long-standing reputation as a trusted industry leader and expressed excitement about delivering BGaming’s content to an even wider player base.
As BGaming continues to expand its network of high-profile partners, the PokerStars deal stands out as a milestone that reinforces the supplier’s ambitions and momentum within the global iGaming market.
