Brazil’s regulated betting market has recorded 925,000 self-exclusion requests. Meanwhile, the government prepares to introduce stricter advertising rules aimed at strengthening responsible gambling protections.
According to the Ministry of Finance, the figure has risen significantly from 700,000 registrations in June. This increase reflects growing use of the country’s voluntary self-exclusion system.
Self-Exclusion Program Expands
Available through the federal government’s online portal since late 2025, the self-exclusion program allows users to block themselves from all licensed betting platforms in Brazil.
Once enrolled, a participant’s CPF (taxpayer identification number) cannot be used to open new betting accounts. During the selected exclusion period, users also stop receiving promotional messages and advertisements from licensed operators.
Participants can choose an exclusion period ranging from one month to an indefinite duration. Furthermore, the decision cannot be reversed until the chosen period expires.
New Advertising Rules Take Effect
Beginning July 17, all advertisements from licensed betting operators must display one of the following official responsible gambling warnings:
- “The Ministry of Finance warns: Betting makes you lose money.”
- “The Ministry of Finance warns: Betting can cause addiction.”
- “The Ministry of Finance warns: Betting is not an investment.”
The new requirements form part of the Secretariat of Prizes and Betting’s (SPA) broader strategy. This strategy aims to strengthen consumer protection in Brazil’s regulated betting market.
Stricter Marketing Restrictions
The updated rules also prohibit several advertising practices designed to encourage gambling.
Licensed operators will no longer be allowed to use stories about major jackpot winners to promote betting. Additionally, they cannot create artificial urgency to encourage wagers, or incorporate live sports commentary and match narration into advertising content.
The measures represent the latest phase of Brazil’s efforts to strengthen responsible gambling safeguards. This comes as the country’s regulated betting market continues to develop.
