DATA.BET has expanded its virtual sports offering for the Latin American market. It has introduced 24/7 bot-vs-bot football matches tailored to local leagues and player preferences. Originally developed for Europe, the virtual content was adapted following a specific request from a Latin American client. Now, it is being prepared for broader rollout across DATA.BET’s partner network.
Localised Virtual Football Content
The new offering generates automated football matches continuously. Teams, leagues, and playing patterns are selected to reflect the interests of LatAm audiences. Additionally, rosters are regularly updated to create a more realistic experience based on current real-world line-ups.
Football coverage currently includes Brazil’s top-tier league and a leading South American club competition. Each tournament features 60–90 matches per day, with comprehensive betting markets and automated settlement. DATA.BET also plans to introduce additional sports based on individual client requirements.
The expansion builds on the company’s earlier bot-vs-bot virtual football launch. That launch has generated a reported 12% profit since its introduction. Moreover, the new LatAm-focused content is already gaining traction. It now ranks fourth among the most bet-on e-Football offerings.
In-Stream Betting Enhances the Experience
The solution also integrates In-Stream Betting, allowing players to view live odds and place wagers directly within the stream. Furthermore, with near-zero latency between the broadcast and market updates, the feature is designed to provide a faster and more seamless betting experience.
According to Petar Ivanov, Head of Product at DATA.BET, localisation is central to the company’s product strategy. He explained that focusing on specific leagues and expanding the number of teams helps create a more authentic experience. Existing virtual sports products, by contrast, often offer a limited selection.
DATA.BET said the same model can be adapted for other markets. Additional sports and region-specific content will be developed according to partner demand.
