FitzBet, the online arm of Irish bookmaker Fitzwilliam Sports, has launched its full sports and casino operation for the mass market through a partnership with EveryMatrix. This marks FitzBet’s first foray into online betting. It complements its established telebetting operations.
Expanding Digital Reach
FitzBet, run by prominent Irish racehorse owner Paul Byrne, now leverages EveryMatrix’s complete tech stack to engage customers across both the UK and Ireland. The turnkey solution provides a compliant, scalable infrastructure that supports growth. Furthermore, it maintains the high-quality, in-house customer service the brand is known for.
EveryMatrix Turnkey Solution
EveryMatrix delivered its full suite of services to FitzBet, including:
- Proprietary player account management (PAM)
- Payments integration
- Bonusing and promotions platform
- Affiliate management
- Operational support via in-house managed services
The technology empowers FitzBet to operate efficiently across regulated markets, ensuring a smooth transition from traditional telebetting to online betting.
Industry-Leading Expertise
EveryMatrix has recently launched multiple UK betting and iGaming brands using its turnkey technology. Moreover, this expansion was strengthened by the 2024 acquisition of FSB Technology and the 2025 launch of its proprietary horse racing product.
Ebbe Groes, Group Co-CEO and co-founder of EveryMatrix, commented:
“It’s a privilege to support FitzBet as they launch online for the first time. They’ve placed their trust in us and our technology to grow their digital revenues, and we’re proud to provide the advanced platform technology, tools, and services to help them further expand in both Ireland and the UK.”
Paul Byrne, director at FitzBet, added:
“This is a significant step for us. Thanks to EveryMatrix, we have the technology and support we need to take our service online and continue delivering the trusted, high-quality experience our clients are accustomed to. We are excited for what’s ahead.”
