Ezugi has partnered with Bally’s Intralot to strengthen its presence in the UK online casino market, bringing a selection of live dealer and RNG games to the Bally Bet Sports & Casino platform. This collaboration takes center stage with the launch of a Bally’s-branded edition of EZ Marble Race, marking the first dedicated branded version of the popular game.
Exciting Gameplay for UK Players
Through the partnership, UK players can now enjoy a wide array of Ezugi’s titles. These include the Bally’s-branded EZ Marble Race, live dealer tables such as Ultimate Roulette and Unlimited Blackjack, and innovative RNG games like Horse Racing Auto Roulette. The new EZ Marble Race offers a high-energy, pinball-themed experience. Five vibrant marbles race through twists and turns, creating dynamic and unpredictable rounds exclusively on Bally’s UK platform.
Building on a Strong Regulated Market Presence
This collaboration also reinforces Ezugi’s foothold in regulated markets. It builds on the company’s existing work with Bally’s North America Interactive in Ontario and New Jersey. Following the October 2025 acquisition of Bally’s International Interactive, Bally’s Intralot now combines digital B2C expertise with INTRALOT’s long-standing leadership in regulated lottery and iGaming solutions. By merging Ezugi’s innovative portfolio with Bally’s iconic brand, both companies deliver a distinctive and immersive entertainment experience to players.
Executive Insights
Christel Marioni, VP of Commercial Partnerships at Bally’s Intralot, said, “The Bally’s-branded EZ Marble Race is a very different and disruptive title that fits perfectly with both the Bally’s tradition and our modern vision of creating immersive entertainment for our players.” Similarly, James Robert Smith, Head of Commercial (EU) & Strategy at Ezugi, commented, “Launching our first dedicated branded version of EZ Marble Race in partnership with the iconic Bally’s brand is a landmark moment for Ezugi.”
Strengthening Strategic Expansion
Overall, the partnership highlights both companies’ strategic ambitions in regulated markets. It combines Ezugi’s creativity and technical expertise with Bally’s established brand recognition and player base in the UK, offering a fresh and engaging experience for players while supporting long-term growth.