FDJ United (OBG) has integrated PartnerMatrix Intelligence (PMI) to strengthen visibility and control over its affiliate programme across regulated European markets.
Precision Tracking Strengthens Affiliate Growth
By adopting PMI, developed by EveryMatrix, FDJ United can monitor affiliate performance in real time across multiple brands. The platform tracks traffic sources and identifies which websites promote FDJ United’s brands. It also pinpoints the exact pages generating the most first-time depositors.
Armed with this data, the operator can act quickly to identify profitable opportunities and expand partnerships. Affiliate managers also gain access to page- and link-level traffic analysis across millions of websites. This enables faster and more accurate decision-making.
New Interface Improves Efficiency
The latest PMI interface features simplified navigation. It also includes a new ‘Trending Websites’ tool, which highlights emerging affiliates and fresh traffic sources.
Vahe Khalatyan, CEO of PartnerMatrix, commented:
“We’re thrilled to work alongside such a well-respected operator group. PMI gives affiliate managers the why behind FTDs. It explains where they perform best and where to invest. This allows brands to make instant revenue-generating and cost-saving decisions. No one else in the market offers this level of insight.”
