N1 Partners says an iGaming media buying team increased first-time deposits (FTDs) from Facebook traffic by 155% over nine months after joining its affiliate network.
Monthly FTDs rose from 450 to 1,150, while ROI increased from 86% to 135% and average cost per acquisition (CPA) fell 22%, according to an N1 Partners case study.
Facebook Traffic Faces Higher Acquisition Costs
The media buying team had four years of affiliate marketing experience and already targeted Tier-1 markets including Canada, Germany, New Zealand and Australia.
However, changes to Meta’s algorithms made Facebook traffic harder to scale. Acquisition costs increased, while previously successful campaign combinations lost effectiveness more quickly.
The team therefore sought brands with strong registration-to-deposit (Reg2Dep) rates and player lifetime value (LTV), alongside reliable payouts and responsive affiliate support.
Multiple Brands Improve Campaign Flexibility
The partnership initially tested N1 Bet, RollXO, Lucky Hunter and Retro Bet across Canada, Germany and New Zealand. The team excluded Australia during the first phase to concentrate its budget on fewer markets.
N1 Partners recommended the CPA model, dedicated landing pages for each market and separate campaigns for different audience types. The teams also tested broad targeting, multiple creative formats and different landing-page approaches.
Running several brands simultaneously gave the media buying team more flexibility to move traffic when a product’s performance declined.
Data Guides Budget Allocation
The teams tracked Reg2Dep, player quality, LTV, geographic performance, creative results and budget allocation. They also tested video against static creatives, different advertising concepts, rapid budget increases and the effectiveness of CPA as a standalone performance metric.
The team gradually increased budgets, duplicated high-performing campaigns and introduced new creatives throughout the campaign. It also split campaigns by device type and applied successful approaches to markets with similar audience characteristics.
In Canada, N1 Partners identified stronger Reg2Dep performance for one brand among Facebook traffic. The team shifted part of the budget toward that product after reviewing player LTV and repeat activity.
Revenue Increases 2.5 Times
After nine months, revenue increased approximately 2.5 times and player LTV rose 25%, according to N1 Partners.
The company identified four key strategies behind the results: localising creatives, continuously producing new advertising materials, pausing underperforming campaign combinations within 48 hours and optimising for player quality rather than CPA alone.
N1 Partners said the case demonstrates how continuous testing, performance analysis and flexible budget allocation can help affiliates scale Facebook traffic across Tier-1 markets without a proportional rise in acquisition costs.
The affiliate network currently offers more than 14 casino and betting brands across over 10 Tier-1 markets, with CPA rates of up to €700 and RevShare of up to 55%, plus NNCO for top partners.
