Expanded MOU Marks Shift Toward Digital Platforms
Hong Kong-listed Century Entertainment International Holdings is accelerating its push into digital gaming in the Philippines. The company signed a memorandum of understanding with its local joint venture partner, World Platinum Technologies Inc. (WPT), covering the development, operation, and monetisation of mobile applications for online gaming. This move highlights Century Entertainment’s ongoing shift from traditional table gaming to technology-led platforms.
Joint Venture Framework Supports App Development
The MOU builds on the June 2025 creation of Konphil Technology Company Limited, a joint venture between Century Entertainment and WPT. Konphil currently handles research, development, marketing, and sales of WPT’s gaming systems across the Asia-Pacific region. Under the new agreement, Century plans to develop 10 types of mobile apps tied to WPT’s proprietary technology. If a definitive leasing and operating agreement is executed, the scope will expand significantly.
Responsibilities are clearly divided. Konphil leads player acquisition, marketing, business development, and app customization. Meanwhile, WPT provides proprietary content, platform infrastructure, KYC and AML compliance, player onboarding, customer support, and operational reporting. Upon final agreement, WPT will receive 15 percent of net gaming profits from the apps, calculated and settled monthly.
Strategic Pivot Away from Physical Casinos
This mobile-focused strategy represents a sharp departure from Century Entertainment’s previous path. The company canceled a deal to operate gaming tables at Cambodia’s Dara Sakor casino in 2025 following the departure of former chairman and CEO Ng Man Sun. Century has indicated ongoing interest in table gaming through a non-binding letter of intent for a casino in Vietnam, though that opportunity lacks the clarity and momentum of prior plans.
From Macau Junkets to Digital Gaming
Century Entertainment’s history reflects the decline of Macau-linked junket operations. Under Ng, Amax once held nearly 25 percent of the Greek Mythology casino, a position written down in 2019 after regulatory closures. Now, separated from Ng’s leadership, Century is repositioning itself around digital platforms and mobile apps rather than traditional junket models. The partnership with WPT in the Philippines underscores the company’s belief that technology and regulated online markets offer better long-term prospects than the table-focused approach of the past. Success will hinge on player adoption and supportive regulations in the Asia-Pacific region.
