Pronet Gaming has partnered with Flows to integrate orchestration, automation and gamification technology across its platform. As a result, more than 50 operator brands gain access to new tools without requiring extensive custom development.
The integration covers Pronet Gaming’s operator network across Asia, Europe and Latin America. It is designed to help businesses connect systems, automate workflows and create more interactive player experiences.
Flows Adds Platform-Wide Automation
Flows provides an orchestration layer that allows Pronet Gaming to coordinate data, systems and actions in real time.
The integration reduces the need for lengthy development work when operators introduce new workflows or platform capabilities. Instead, functionality can be developed and deployed across multiple brands through the existing technology environment.
For operators, this creates greater flexibility when adapting products and workflows to different markets and operational requirements.
Gamification Expands Player Engagement
The partnership also adds broader gamification capabilities to Pronet Gaming’s platform.
Operators can use the technology to develop promotional mechanics, interactive experiences and other engagement features. These features can be adapted for different audiences.
Because the capabilities operate at platform level, Pronet Gaming can make new functionality available across its wider operator network. This approach replaces developing individual solutions for each brand.
Technology Supports Faster Experimentation
Sam Frazer-Bossom, Senior Commercial Lead at Pronet Gaming, said the integration gives the company greater control over orchestration and automation. At the same time, it creates additional opportunities around gamification.
The technology allows Pronet Gaming and its partners to test new workflows and player experiences more efficiently. It also supports faster product experimentation across different markets.
Flows VP Commercial Dan de Souza said the integration will allow Pronet Gaming to connect systems, coordinate data and execute actions in real time. Furthermore, it will simplify the introduction of new products and features.
Pronet Gaming Expands Platform Capabilities
Pronet Gaming provides sportsbook, casino, betting exchange and retail technology to operators across international markets. The company has a strong focus on Asia and expansion into Europe and Latin America.
The Flows integration adds another layer of automation to the platform. In addition, it supports Pronet Gaming’s strategy of providing scalable technology across its operator network.
For its partners, the deployment provides access to additional automation and gamification capabilities. This comes without requiring separate development projects for every brand.
