Relax Gaming has partnered with live casino provider Imagine Live, bringing the studio into its Powered By Relax programme and expanding access to multilingual live casino content across regulated markets worldwide.
The partnership will add Imagine Live’s portfolio of live dealer games and game-show experiences to Relax Gaming’s distribution network, giving the supplier access to tier-one operators across multiple regulated jurisdictions.
Imagine Live Joins Powered By Relax
Through the agreement, Imagine Live will join Relax Gaming’s Powered By Relax (P2P) programme, which connects gaming studios with Relax Gaming’s extensive network of operators and markets.
Imagine Live currently operates more than 200 live tables and delivers multilingual content across 16 regulated markets. Its current footprint includes the UK, Malta, Sweden, Romania, Belgium, Greece and Brazil.
The supplier offers a mix of traditional live dealer games and immersive game-show formats. As a result, its portfolio gives operators additional options for expanding their live casino offering while catering to different player preferences and markets.
AI Technology Supports Live Casino Operations
In addition to its game portfolio, Imagine Live has incorporated AI-driven solutions for security, risk management and real-time dealer behaviour monitoring into its platform.
These technologies are designed to strengthen operational oversight while supporting a secure and reliable live casino environment. Meanwhile, the supplier continues to focus on premium production and player engagement across its live content.
For Relax Gaming, adding Imagine Live also strengthens its aggregation proposition by giving operator partners access to a broader range of live casino products through a single distribution network.
Relax Gaming Strengthens Global Distribution
Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, said Imagine Live has quickly established itself as an innovative provider within the live casino sector.
She highlighted the supplier’s combination of premium table games, original game-show content and studio production as key reasons for bringing it into the Powered By Relax programme.
According to Buttigieg, Relax Gaming aims to work with studios that offer distinctive products and create additional value for operators. The partnership will therefore allow Relax Gaming to support Imagine Live’s expansion while connecting its content with operators across key regulated markets.
Imagine Live Targets Further International Growth
Nadiya Attard, CCO at Imagine Live, described the partnership as an important step in the company’s international expansion strategy.
She said Relax Gaming’s established operator network and experience in regulated markets make it a strong partner for Imagine Live’s next stage of growth.
By joining Powered By Relax, Imagine Live expects to increase the international distribution of its live casino and game-show content while reaching a broader audience across regulated markets.
Partnership Expands Live Casino Content
The agreement strengthens both companies’ positions within the global live casino market. For Imagine Live, the partnership provides a broader distribution channel and greater access to established operators. Meanwhile, Relax Gaming can expand its live casino portfolio with additional multilingual content and original game-show experiences.
As regulated markets continue to develop, partnerships between content providers and established aggregators can help suppliers scale their distribution while giving operators access to a wider selection of compliant gaming content.
