RubyPlay has officially entered the Austrian iGaming market following a strategic partnership with win2day. This marks a new milestone in the supplier’s European expansion strategy.
Under the agreement, a selection of RubyPlay’s popular slot titles are now available to players on win2day, Austria’s only licensed online casino platform. The initial rollout includes Mad Hit, Diamonds, Zeus Rush Fever, Deluxe SE, Immortal Ways, and Gallina Harvest. As a result, Austrian players can access RubyPlay content for the first time.
First Entry Into Austria Supports European Growth
The launch represents RubyPlay’s debut in Austria and adds another regulated jurisdiction to its growing European footprint. The supplier is known for blending advanced technology with bespoke game development. Furthermore, it focuses on localisation and player engagement across regulated markets.
By partnering with win2day, RubyPlay gains access to one of Europe’s most tightly regulated online gaming environments. This move further strengthens its credentials as a compliant and trusted content provider.
win2day Brings Trusted Local Market Leadership
win2day is operated by Austrian Lotteries and is the country’s sole licensed online casino operator. With more than 50 years of heritage, the brand is widely recognised for its emphasis on trust, quality, and responsible gaming.
The partnership combines RubyPlay’s innovative game mechanics and creative design with win2day’s strong market position. The collaboration aims to deliver a compelling and secure entertainment experience for Austrian players.
Executive Commentary Highlights Strategic Fit
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said the partnership marks an important step in the company’s growth strategy. He praised win2day’s reputation for player protection and regulatory standards.
Meanwhile, Georg Wawer, Managing Director of win2day, highlighted RubyPlay’s technical expertise and innovative approach. He noted that the supplier’s content is being carefully tailored to meet Austria’s strict player protection and compliance requirements.
Flexible Studio Model Supports Localisation
RubyPlay operates a layered studio ecosystem, including RubyPlay Studio, Koala Games, Mad Hat Games, and Xslots, alongside a dedicated studio for bespoke, branded, and white-label content. This flexible model allows operators to adapt games to their own brand identity. As a result, RubyPlay is positioned as a long-term content partner focused on relevance, localisation, and brand control.
