RubyPlay, a rising star in B2B iGaming development, has officially entered the Italian market through a major partnership with StarCasinò. This is a flagship brand under the Betsson Group. This strategic collaboration marks a significant milestone for RubyPlay. It brings its complete portfolio of award-winning slot games to Italian players for the very first time.
As part of the agreement, StarCasinò is now introducing RubyPlay’s full catalogue—including top-performing titles like Go High® Gallina, Immortal Ways® Diamonds SE, and Diamond Explosions® 7s SE. To ensure a smooth rollout, three new titles will go live daily on the StarCasinò platform. This will occur over the course of the month.
Since acquiring its license in 2011, Betsson Group has played a pivotal role in shaping Italy’s regulated iGaming market. Now, the addition of RubyPlay’s innovative games further strengthens StarCasinò’s premium portfolio. It offers Italian players a broader and more engaging selection of slots. With RubyPlay’s signature mix of vibrant visuals, immersive gameplay, and unique mechanics, this launch is expected to resonate strongly. It will appeal to local audiences.
According to Dr. Eyal Loz, Chief Product Officer at RubyPlay, “Launching in Italy with StarCasinò is a thrilling achievement. By combining daily game launches with a diverse portfolio, we’re confident our titles will appeal to a wide range of players.”
Meanwhile, Fabio Denegri, Head of Gaming & Sports Italy at Betsson Group, noted, “RubyPlay brings innovation and variety that will enrich our offering. As the first operator in Italy to feature their full suite, we’re excited to see strong engagement from our users.”
Ultimately, this partnership not only highlights RubyPlay’s global ambitions but also sets the stage for long-term success. This success will be in one of Europe’s most competitive iGaming markets.
