Soft2Bet has launched MEGA Shoot, a football-themed gamification engine. It is designed to support sportsbook player retention during the 2026 FIFA World Cup.
The new feature will be available across selected Soft2Bet brands, including Betinia, Swiper, Campobet, ToonieBet, and Elabet. These brands cover markets such as Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada.
Capitalizing on World Cup Engagement
The 2026 FIFA World Cup is expected to be the largest edition of the tournament. It will feature 48 teams and 104 matches across Canada, Mexico, and the United States.
With betting activity projected to rise throughout the six-week tournament, Soft2Bet developed MEGA Shoot. This tool helps operators keep players engaged beyond traditional sportsbook offerings.
Player-vs-Player Penalty Shootouts
MEGA Shoot is built around a best-of-five penalty shootout format, where players alternate between striker and goalkeeper roles.
Players choose where to shoot and where to defend, with each round resulting in either a goal or a save. Before the roles switch, the simple football-themed gameplay aims to create an engaging head-to-head experience. In addition, it is linked directly to the sport’s biggest event.
Strong Early Performance
According to Soft2Bet’s internal data, MEGA Shoot has already generated a 31.9% engagement rate among active players across selected brands.
The company also reported that 71.2% of players who participated in MEGA Shoot returned to play a second match. Meanwhile, early results showed a 13.5% uplift in player retention.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow.”
Expanding the MEGA Portfolio
Soft2Bet said MEGA Shoot expands its MEGA gamification portfolio with a tournament-specific product. This product is designed to complement sportsbook activity during major football events.
The company believes football-focused gamification tools can help operators strengthen engagement and retention. Meanwhile, these tools provide players with a familiar and interactive gaming experience throughout the World Cup.
