Expanded Partnership Elevates In-Play Betting
Sportradar AG has strengthened its multi-year partnership with Hard Rock Bet. It has integrated official PGA TOUR and Ultimate Fighting Championship (UFC) data, odds, and enhanced in-play capabilities for U.S. bettors. Furthermore, the expansion brings a range of immersive features designed to elevate the live sports betting experience.
PGA TOUR Features for Bettors
Hard Rock Bet users will now access advanced PGA TOUR offerings acquired through Sportradar’s IMG ARENA acquisition. These include dynamic micro markets such as hole winner and hole score. Moreover, these markets are paired with real-time leaderboards and 3D shot tracking for every hole. There is also play-by-play commentary and automated insights. As a result, bettors can follow each round more interactively and make informed wagers.
Enhanced UFC Betting
For UFC events, bettors gain access to in-play micro markets tracking strikes attempted and landed, takedowns, and other in-fight statistics. Additionally, a live match tracker featuring official branding and fighter imagery creates a data-rich, immersive experience. This gives fans real-time insights and interactive betting options during the action.
Broad Portfolio Powers the Experience
Through this partnership, Sportradar continues to provide Hard Rock Bet with a comprehensive portfolio of live match trackers, APIs, and AV content. This coverage extends to over 700,000 events annually across major sports.
Industry Perspectives
Eduard Blonk, Sportradar’s CCO, said: “The addition of PGA TOUR and UFC content unlocks more dynamic in-play betting opportunities and deepens fan engagement. We look forward to continuing our collaboration to enhance the live sports experience for Hard Rock Bet customers across North America.”
Mike Primeaux, Hard Rock Digital’s COO, added: “Integrating Sportradar’s content provides players more ways to engage with the action on our top-rated app. This partnership strengthens our differentiated experience and keeps fans connected to the moments they care about most.”
This expansion highlights the growing trend of data-driven, interactive sports betting. As a result, operators are now leveraging official content to increase engagement and provide more informed wagering options.
