Spribe has signed UFC lightweight contender Arman Tsarukyan as the newest brand ambassador for its flagship crash game, Aviator.
Currently ranked No. 2 in the UFC lightweight division, the Armenian fighter will feature in promotional campaigns throughout the next 12 months. The deal falls under Spribe’s wider sponsorship with the UFC. This includes logo placements inside the Octagon during Fight Night and Pay-Per-View events.
Strengthening UFC Partnerships
Giorgi Tsutskiridze, Spribe’s CCCO, said:
“Our partnership with the UFC continues to deliver, allowing us to team up with superstar athletes like Arman Tsarukyan. Arman is one of the hottest prospects in the lightweight division. We believe he’ll soon be fighting for the title. That makes him the perfect face for Aviator, and we can’t wait to launch knockout campaigns together over the next year.”
Tsarukyan joins a growing roster of UFC athletes promoting Aviator, including Alex Pereira, Johnny Walker, and Merab Dvalishvili.
Tsarukyan on the Deal
“I’m very selective with the products I endorse, but Aviator was an easy choice,” Tsarukyan commented. “Spribe has exciting campaigns lined up, and I’m ready to share Aviator with my fans worldwide.”
Expanding Ambassador Line-Up
The UFC collaboration has already produced multiple ambassador signings. Alongside Tsarukyan, Spribe recently partnered with content creator Nina Drama, whose online reach surpasses 14 million followers. They also partnered with current UFC Heavyweight Champion Tom Aspinall.
