TaDa Gaming has partnered with 777.be to expand its presence in Belgium’s regulated iGaming market. It will also provide the operator with a selection of its online casino content.
The agreement gives 777.be players access to TaDa Gaming’s dice-enabled B+ slots and proprietary game mechanics. These include 3 Lightning Blitz, Fortune Garuda 500 and Gold Mine Express.
The partnership also adds titles from TaDa Gaming’s Hit the Cash series. These include Joker Coins 2 Unlimited Fortune and Fortune Coins Unlimited Fortune.
TaDa Gaming Expands Belgian Content
The deal strengthens TaDa Gaming’s distribution in a mature European market through 777.be. This brand is a flagship brand of Belgian gaming group Gaming1.
Ray Lee, director of business development at TaDa Gaming, said the partnership provides the supplier with an opportunity to showcase its localised content. It also lets TaDa Gaming demonstrate player-focused game development in a regulated European market.
TaDa Gaming operates under multiple gaming licences. It uses a glocalisation strategy to adapt its content to local player preferences and regulatory requirements.
777.be Adds New Casino Titles
The partnership expands 777.be’s casino portfolio with several TaDa Gaming titles covering different game mechanics and formats.
The selection includes the TriLuck triple-pots slot 3 Lightning Blitz, alongside Fortune Garuda 500 and Gold Mine Express. It also includes two Hit the Cash releases.
777.be operates under a licence from the Belgian Gaming Commission and forms part of Gaming1. This group operates online and land-based gaming businesses and provides technology and content solutions to operators.
Partnership Targets Regulated Growth
Charlène Renier, spokesperson for 777.be, said the operator aims to combine content variety with responsible entertainment. The operator also aims for a quality player experience.
The partnership adds another supplier to 777.be’s regulated content portfolio. Meanwhile, it gives TaDa Gaming access to an established Belgian operator and player base.
Both companies highlighted technical quality, regulatory compliance and player protection as key considerations for the collaboration.
